1. Agreement & acceptance

These Advertiser Terms (“Advertiser Terms”) apply to the relationship between [INSERT LEGAL ENTITY NAME], trading as BPO Mantra (“BPO Mantra”, “we”, “us” or “our”), and the advertiser, client or business purchasing or requesting services (“Advertiser”, “you” or “your”).

By signing an order, proposal, insertion order, statement of work, campaign brief, service agreement or other commercial document that incorporates these Advertiser Terms, or by instructing BPO Mantra to commence work, you agree to them.

If a signed commercial agreement or campaign-specific order conflicts with these Advertiser Terms, the signed agreement or order will take precedence to the extent of the conflict.

2. Services covered

Depending on the agreed scope, BPO Mantra may provide one or more of the following:

• Lead generation and qualified enquiry generation.
• Inbound call generation and call delivery.
• Appointment generation and booking.
• Publisher and performance marketing network access.
• Google, Meta and other digital advertising services.
• Website and landing-page development.
• SEO, email marketing and conversion optimisation.
• BPO, customer support, telemarketing and operational services.
• CRM, tracking, technology, automation and AI-enabled services.

The exact services, volumes, markets, pricing, delivery method and campaign requirements will be those agreed in the applicable commercial documents.

3. Campaign brief & advertiser responsibilities

Before launch, the Advertiser should provide accurate and complete campaign information, including where relevant:

• Product or service description and eligibility rules.
• Target market, geography and customer profile.
• Lead, call or appointment qualification criteria.
• Opening hours, call-routing instructions and contact destinations.
• Pricing, promotional claims, regulatory disclosures and required scripts.
• Suppression, exclusion and do-not-contact requirements.
• Required consent language or other campaign-specific compliance requirements.
• Accepted lead fields, duplicate rules and rejection criteria.

The Advertiser is responsible for ensuring that information supplied to BPO Mantra is lawful, accurate, current and suitable for the intended campaign.

4. Lead, call & appointment delivery

Where performance services are supplied, the agreed campaign specification should define what constitutes an accepted lead, call or appointment. Depending on the campaign, criteria may include geography, age, eligibility, service interest, consent status, contact information, call duration, appointment status or other measurable conditions.

Unless expressly agreed otherwise, BPO Mantra does not guarantee a particular number of leads, calls, appointments, sales, revenue, conversion rate, CPA, ROAS or other commercial outcome.

5. Lead quality, duplicates & disputes

Where a replacement, credit or dispute process is offered, the applicable campaign agreement will specify the permitted reasons, evidence requirements and time period for submitting a dispute.

Potential reasons for rejection may include duplicate records, invalid contact details, outside agreed geography, failure to meet stated eligibility criteria, demonstrable lack of required consent, test submissions or other campaign-specific rejection conditions.

The Advertiser should not reject leads solely because a prospect does not ultimately purchase. Unless agreed otherwise, commercial conversion remains dependent on the Advertiser’s own sales process, offer, pricing, follow-up, customer experience and market conditions.

6. Tracking, attribution & reporting

BPO Mantra may use tracking links, forms, CRM integrations, call tracking, webhooks, pixels, APIs, reporting dashboards or other measurement tools to record campaign activity.

Attribution depends on the tracking configuration and available data. If the Advertiser changes landing pages, tracking parameters, CRM logic, phone numbers, routing, forms or other technical components without coordination, reporting and attribution may be affected.

7. Advertiser compliance obligations

The Advertiser is responsible for ensuring that its products, services, advertising claims, scripts, landing pages, offers and customer-processing activities comply with applicable laws and regulatory requirements in each target market.

This may include, depending on the campaign and jurisdiction, privacy and data-protection law, electronic marketing rules, telemarketing requirements, consumer-protection law, advertising standards, intellectual-property requirements and sector-specific regulation.

For example, UK direct marketing can be subject to PECR and data-protection requirements. Consent must be appropriately obtained where required, and organisations using third-party lead or marketing data need to assess whether the consent and data-sharing arrangements actually cover the intended use. citeturn0search0turn0search3turn0search10

8. Publisher and third-party traffic

BPO Mantra may work with publishers, affiliates, media buyers, call centres, technology partners and other supply-side partners to fulfil an agreed campaign.

Publisher or partner participation does not transfer the Advertiser’s responsibility for its own offer, legal obligations or customer-facing conduct. BPO Mantra may suspend, investigate, reject or restrict traffic where it identifies suspected fraud, prohibited traffic, non-compliant activity or material quality concerns.

9. Prohibited traffic & conduct

Unless expressly approved in writing, campaigns must not use or encourage:

• Fraudulent, fabricated, automated or materially misleading leads.
• Unauthorized scraping, unlawful data collection or unlawful list use.
• Spam or marketing without the required permission or legal basis.
• Misleading advertising, deceptive claims or impersonation.
• Traffic intended to circumvent agreed campaign rules.
• Incentivized activity where incentives are not permitted by the campaign.
• Unauthorized use of BPO Mantra, publisher or advertiser branding.

10. Consent & marketing data

Where personal information is collected or used for direct marketing, the parties should establish who is responsible for collection, consent, privacy information, lawful basis, suppression, retention and responding to data-subject requests.

Where third-party consent is relied upon, the Advertiser should ensure the consent is valid for the intended organisation, channel and purpose. UK ICO guidance specifically notes that bought-in or third-party lists require careful checks and that consent should be recorded with information about when, how and for what type of marketing it was obtained. citeturn0search3turn0search10

The Advertiser must promptly inform BPO Mantra of any complaint, regulatory enquiry, data incident or consent issue that could materially affect a campaign.

11. Creative, landing pages & intellectual property

The Advertiser is responsible for ensuring that advertiser-supplied logos, trademarks, images, copy, claims, testimonials, product information and other materials may lawfully be used.

Unless a commercial agreement states otherwise, BPO Mantra retains its pre-existing website frameworks, systems, methodologies, templates, processes, software, technology and know-how. Ownership or licence rights for campaign-specific deliverables will follow the applicable proposal, order or statement of work.

12. Fees, budgets & payment

Fees may be based on leads, calls, appointments, media spend, project fees, monthly retainers, service hours, commissions or another agreed commercial model.

Payment dates, taxes, deposits, media budgets, minimum commitments, credit limits and invoicing rules will be set out in the applicable commercial agreement. Unless expressly agreed, payment is not conditional on the Advertiser’s eventual conversion of a lead or call into a sale.

Where payment is overdue, BPO Mantra may pause campaign delivery, limit volumes, suspend access or withhold further services, subject to the applicable agreement and law.

13. Campaign changes & pauses

The Advertiser should give reasonable notice of changes to targeting, qualification, budgets, operating hours, landing pages, offers, call routing, lead caps or other campaign requirements.

Material changes may affect pricing, availability, delivery volumes, publisher participation, tracking or performance. BPO Mantra may pause a campaign where continuation would create material compliance, fraud, technical, operational or commercial risk.

14. Confidentiality

Each party should protect confidential commercial, technical, customer, pricing, campaign and business information received from the other party and use it only for the agreed relationship. Confidentiality obligations do not normally apply to information that is already public, independently developed, lawfully received from another source or required to be disclosed by law.

15. Data protection

Personal information must be handled according to applicable data-protection requirements and the parties’ agreed responsibilities. Depending on the service, a separate Data Processing Agreement or other data-sharing documentation may be required.

Our general website privacy practices are described in the Privacy Policy. That policy does not replace campaign-specific data-processing terms where a separate agreement is required.

16. No guarantee of business outcome

Performance marketing involves factors outside BPO Mantra’s control, including market demand, competition, advertiser pricing, sales handling, customer decisions, platform changes, publisher availability, tracking limitations and regulatory restrictions.

Accordingly, unless expressly guaranteed in a signed agreement, BPO Mantra does not warrant that a campaign will achieve a particular revenue level, number of customers, conversion rate, ranking, advertising return, cost per acquisition or other business result.

17. Suspension & termination

Either party may terminate a campaign or agreement in accordance with its agreed notice provisions. BPO Mantra may suspend or terminate services where required for legal compliance, suspected fraud, serious quality concerns, non-payment, material breach, misuse of systems or other material risk.

Termination does not automatically cancel amounts properly accrued before the effective termination date.

18. Liability

To the extent permitted by applicable law and subject to any signed commercial agreement, each party’s liability should be limited according to the agreed contractual framework. Nothing in these Advertiser Terms is intended to exclude liability that cannot lawfully be excluded or limited.

BPO Mantra is not responsible for losses caused by the Advertiser’s own offer, inaccurate information, unlawful instructions, failure to follow campaign requirements, sales-process decisions, third-party platform outages or other matters outside BPO Mantra’s reasonable control.

19. Force majeure

Neither party will generally be responsible for delay or failure caused by circumstances beyond reasonable control, including major platform outages, telecommunications failures, cyber incidents affecting third-party infrastructure, government restrictions, natural disasters, war, civil emergencies or other comparable events.

20. Governing law & jurisdiction

The governing law and jurisdiction should be the law and courts expressly stated in the applicable commercial agreement.

Default website placeholder: [INSERT GOVERNING LAW / JURISDICTION].

21. Changes to these Advertiser Terms

BPO Mantra may update these website Advertiser Terms from time to time. The version incorporated into a signed commercial agreement or active order will continue to apply according to that agreement unless the parties expressly agree otherwise.

22. Contact & legal details

Legal entity: [INSERT LEGAL ENTITY NAME]

Registered / business address: [INSERT REGISTERED ADDRESS]

Advertiser / legal contact: [INSERT CONTACT EMAIL]

Legal review required before publication: This page is a commercial website template for BPO Mantra’s advertiser relationship. Before making it contractually binding, it should be reviewed against the actual legal entity, contracting structure, campaign agreements, payment terms, data-processing responsibilities, liability position and governing law used by BPO Mantra.